Media analysis around Bukele's re-election

Abstract

The reelection of President Nayib Bukele raised controversy in several areas due to its constitutional nature. However; popularity and the use of the media were a key factor in his process towards a second term, so the present analysis aims to study this event. Methods: In order to carry out this analysis, it was used a mixed non-convergent multi-method research design, employing a review of twenty-two journalistic articles in the first qualitative component and, in the second, the volume of activity based on twenty-four posts from the @nayibbukele account on the social network X (formerly Twitter). Results: It was observed in the analysis of newspaper articles derived from local and international media, that the main factor of controversy was the constitutional nature of the reelection. However, aspects related to the popularity of the measures implemented in the area of security, as the epicenter of development, are predominant. While in the analysis of X's account, four critical points were observed, ranging from the fight against corruption to the presentation of electoral results. Conclusion. In the re-election process, there are underlying elements of popularity and sympathy, associated with the break with traditional politics and a redirection of public policies towards a logic of social transformation in El Salvador.