Circular Economy and Youth Preferences: Analysis of Consumer Behavior Regarding Classified Clothing in the Central District, 2025

Abstract

This article examines the purchasing behavior of classified (second-hand) clothing among young people aged 18 to 31 residing in the Central District of Honduras, focusing primarily on Generation Z and a smaller subset of Millennials, within the framework of the circular economy. In 2023 Honduras imported 109 million USD in used clothing, making it the 11th largest importer out of 216 countries worldwide. Method: An online survey was applied to a non-random sample using a quantitative-descriptive approach to identify the factors that influence secondhand clothing purchases and environmental awareness. Results: The findings reveal a growing trend among young consumers toward responsible consumption and garment reuse. Among the 200 participants, 25% indicated that price is the main purchasing factor; 61% reported buying clothing in any season of the year; 27% make quarterly purchases; and only 38% stated that they are environmentally conscious when purchasing used clothing. Conclusion: The results suggest an opportunity to strengthen sustainable business models within the textile sector and contribute to understanding the motivations of young consumers regarding second-hand clothing, evidencing cultural openness and a redefinition of the values linked to fashion and dressing practices.